ROUBX Prime Wheelset Carbon, TOKEN logo

As the lines between CX, XC and gravel bike become ever more blurred, we started working on ROUBX, an all-new 700c one-size-fits all wheelset.

The ROUBX’s hookless rim supports anything between 700 x 30c to 29” x 2.1″. Built with our new RAR rim profile and Pillar Wing spokes, the ROUBX is light, stiff and leaves other CX, XC, and gravel wheels in the dirt.

RIM HEIGHT
33 mm

TYRE TYPE
Tubeless Ready

RIM MATERIAL
Carbon Fibre

BEARING TYPE
Premium

WEIGHT
1568 g

Simple enough to be approachable, yet enough details up-close to keep the viewer with the product a few seconds longer. When up-close to the product the next thing we want them to do is to feel like they want to touch the product. When touching the product, a stronger connection, emotion, and memory of the product will be formed in the viewer’s mind. Great attention was paid to how the pattern feels when touching it. This helps us tap into another sense of the viewer. TOKEN believes the more senses we can use to our advantage, the more a viewer will feel connected to the product.